The Challenge
Eminence Lead needed a modern digital platform to showcase their leadership development programs, facilitate event registrations, and establish thought leadership in their field.
The Approach
Strategic Planning
Strategic Planning
Collaborated with stakeholders to define goals, target audience, and key performance indicators.
Content Architecture
Content Architecture
Developed a structured content framework to organize diverse program offerings and resources.
UX/UI Design
UX/UI Design
Created an inspiring, accessible design with clear pathways to key information and actions.
Development & Launch
Development & Launch
Built a robust content management system with event registration capabilities and analytics integration.
The Solution
A comprehensive website featuring program directories, event registration system, resource library, and blog platform. The site includes integrated email marketing tools and a members-only portal for exclusive content access.
Results
153% increase in program registrations
210% growth in newsletter subscriptions
Average session duration increased by 3 minutes
Featured in leadership development directories
Dr. Kwame Forson
Executive Director, Eminence Lead
